We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from October 2019.

The talent shortage: Will the training the AEC industry desperately needs arrive in time? | Sasha Reed, Building Design + Construction

“As the construction industry bounces back from the great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted”

Content Marketing: The Construction Industry Must Shift Gears or Stall | Brian M. Fraley, Construction Executive

“It’s time to start looking at creating valuable content as a way to differentiate a construction company in the marketplace by sharing expertise.”

The importance of becoming a ‘unifier’ CMO – and building relationships in the C-suite | Biljana Cvetanovski, MarketingTech

“There has arguably never been a better time to be a CMO. After years of defining marketing primarily as the “brand” or “advertising” arm of the business, many CEOs now regard it as an investment and rely on it to drive growth.”

Four Arguments why B2B marketers should spend more on brand building | James Wood, The Drum

“In order to grow, B2B marketers need to start shifting efforts (and budgets) towards a 50/50 split between short term activation activity and long term brand building”

Describe a Mistake You Made: A Lesson In Earning Trust | Kyle Majchrowski,Owners Perspective

“One question that has consistently been the most insightful is ‘Describe a mistake you made.’ Now, most people want to add ‘and what you did to rectify it.’ That’s kind of implied, isn’t it? You’d be surprised.”