How has SMPS helped you in your career development? I have been a member for 20 years. Even going back later in my career for an MBA in Marketing didn’t teach me all that SMPS has. From mentorship, to the power of my network, to friends that are like family, and every job I’ve ever had...

Congratulations to Shalyn Wirfs, our newest CPSM! We asked Shalyn to share her experience in obtaining the Certified Professional Services Marketer certification. Why did you decide to pursue the CPSM credential?  I decided to pursue the CPSM credential because ...

How did you get into a career in A/E/C marketing? And what do you do at your current firm? I was a pursuing a career in publishing as a graduate student in PSU’s Book Publishing program when I went internship hunting and found one at Alta Planning + Design. I helped the Director with digital ...

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from December 2019. Outsourcing Marketing for Professional Services Firms | Lee Frederiksen, PH.D., Hinge Marketing "To outsource or not to outsource? It’s a question that ...