Reading for Work: Book Recs for Marketers

Contributed by Marina Garcia, Marketing Specialist at NWESI In the marketing world, there are a multitude of resources that claim to help people gain new skills, understand their industry at an even deeper level, or teach innovative ways to conquer professional goals. Often times these resources ar...

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Data Edits vs Data Audits: It takes the whole team to keep your data clean!

Contributed by Stacey Ho, Marketing Analyst at WSP, USA. I was chatting with another marketing data gal pal this week and was lamenting how many data edits I’m doing right now for our CRM database. My role as a CRM data coordinator and marketing analyst – plus the current, rapidl...

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