In Memoriam: Lynn Parsons

On August 16th, Lynn Parsons, a beloved ambassador of our marketing community, passed away. Her contributions to the A/E/C industry were invaluable.

Lynn began her involvement with SMPS in the 1980’s as a member of the San Diego Chapter, serving as the Executive Director. In the early 90’s, Lynn joined the Los Angeles Chapter, where she served as Treasurer and the Education Committee Chair. In 1992, Lynn joined the Oregon SMPS Chapter, and worked for Boucher Mouchka Larson Architects as Marketing Director where she spent seven years of her career helping to grow the firm from a staff of 10 to 32. Lynn furthered her career as a marketing consultant, Business Development Manager for Morrison Hershfield, and finally, as Associate Principal for Anderson Krygier.

Lynn was a consummate professional, selflessly giving her time and expertise to advancing the marketing profession. As one of the founding members of SMPS Oregon’s Speaker’s Bureau and Industry Outreach Committee, Lynn taught marketing courses to architectural, engineering and contractor students at the University of Oregon, Oregon State University and Portland State University. Lynn served on the SMPS Oregon Education and Public Relations Committees, and was a mentor for numerous years. In 2002, Lynn was the recipient of SMPS Oregon’s Member of the Year Award.

Our A/E/C marketing community has lost a true pioneer.  Lynn’s 30+ year devotion to our industry showed us the importance of relationships, reciprocity and mentorship. Lynn will be sorely missed by her SMPS family, industry peers, friends, family, and her loving furry companion, Manny.

Fly with the angels, Lynn. Your contributions and friendship will stay with us forever.

This announcement was written by Kasey DeLucia, FSMPS, CPSM, Director of Corporate Marketing at DKS Associates.

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