We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from September 2019. 

7 Steps to Successful A/E/C Project Pursuit | Scott Johnston, Assoc. DBIA

“Time is the enemy of project pursuits. Client demands, project schedules, and marketing teams stretched to the limit prevent A/E/C teams from putting their best foot forward in proposals and interviews.” 

7 Best Practices to Ensure Your Website is ADA Compliant | Kristen Chapline, published by Circle S Studio

“We used to only think about physical buildings when we thought about accessibility, but now it applies to digital and websites. While specific laws have not yet been put in place, the time to make sure your website and other digital assets are compliant is now.” 

Lack of Email Etiquette is Still a Problem | Mark Zweig, published by Zweig Group

“Email. As hard as it is to believe – because it has been used as a business tool for so long – people in the AEC business still don’t understand basic email etiquette. It is a great communication device, but more than that, using it properly is critical to client service and relationships inside and outside the firm.” 

Five Ways to Infuse Creativity Into Your Proposals | Lindsay Diven, published by Marketers Take Flight

“We know we want our proposal to be unique and stand out to put our firm at an advantage. We also understand that the proposal needs to not only meet the client’s requirements but must resonate with the client decision maker’s project needs and gaps. So that when they review all the proposals and make the award, they are convinced your firm is the one to select.” 

Calculating the ROI of Branding | Ida Cheinman, published by Substance151

“The impact of a strong brand on the bottom line is well documented. A 14-year study by McKinsey & Company revealed that top-ranked brands outperformed the world market as measured by return to shareholders by 74%.”